AI agents for HubSpot, built and run inside your portal
AmpliLoop builds and runs AI agents inside your HubSpot portal. They qualify and route leads, draft follow-ups, keep records clean and write your reports, and they work alongside HubSpot's own Breeze AI. The AmpliLoop app has a built-in HubSpot connection, so your team can review and approve agent work in the app, in Slack or by email.
- Connects through
- HubSpot's API through a private app or OAuth, plus the AmpliLoop app's native HubSpot connection.
- Approvals in
- The AmpliLoop app, Slack or email.
- Works alongside
- Breeze agents and the HubSpot workflows you already run.
- Access
- Only the HubSpot scopes each agent needs. Agents read and write the objects their job requires and nothing else.
Agents to start with in HubSpot
- Lead qualifierGrades every new lead against your ICP as it arrives.
- Lead routerAssigns the right owner by territory, segment and capacity.
- First replyDrafts the first reply to every demo request within minutes.
- Next-step nudgerFinds deals with no next step and drafts one.
- CRM janitorMerges duplicates and fills missing fields every night.
- Weekly revenue briefSends leaders a one-page brief every Monday morning.
Breeze and AmpliLoop
HubSpot's Breeze gives you AI agents and an assistant inside HubSpot. Use them; we will too. Where a Breeze agent fits the job, we set it up and tune it. Where the work crosses tools, such as reading call transcripts, checking a data provider and posting to Slack, we build the agent ourselves.
Your operator runs both kinds and measures them the same way, so you see one view of what your agents did each week.
How we get started
- We map your HubSpot setup in the free blueprint: objects, properties, pipelines, workflows and the places where data goes missing.
- You approve the first agents and connect HubSpot through a private app or OAuth, with only the scopes those agents need.
- We build and test the agents on a sandbox account if you have one, or on a small set of test records.
- Your first agents go live in about 15 days, and your operator watches and tunes them every week.
Questions about HubSpot
Do we need HubSpot Enterprise?
No. Agents work on any HubSpot plan with API access. A few things, such as custom objects and sandboxes, depend on your plan, and we plan around what you have.
Will agents change our HubSpot workflows?
Only if you agree. Agents can start from your workflows or run beside them, and we document every agent's triggers and writes so your HubSpot admin knows what's running.
Do you train AI models on our CRM data?
No. Your data stays in your CRM, agents can reach only what their job needs, and you can export or delete anything an agent created.
Other CRMs we work in
- SalesforceAgents that work with your objects, flows and validation rules, alongside Agentforce if you use it.
- Microsoft Dynamics 365Agents in Dynamics 365 Sales, with briefs and alerts in Teams and Outlook, alongside Copilot.
- PipedriveAgents that keep every deal moving to its next activity, plus research, enrichment and follow-ups.
- Zoho CRMAgents in Zoho CRM that work alongside Zia and the other Zoho apps you use.
- CloseAgents for teams that live on the phone: research before the dial, notes after it, and next steps in between.
- AttioAgents that read and write your own Attio objects, attributes and lists.
- Custom CRMBuilt your own CRM? Agents connect through your API, a database replica or your data warehouse.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.