Straight answers for revenue teams.
What we tell teams who ask about AI agents in sales, GTM engineering and where CRMs are heading.
AI agents in sales
- AI SDR vs human SDR: which should you use?Agents for research and drafts at volume, people for judgement and conversations.
- Which sales and marketing tasks should you hand to AI agents first?Frequent, patterned work that's quick to check. Start with two or three agents and measure.
- Should AI agents email customers without a person's approval?Not at first. Approve every message, then let narrow, proven message types go on their own.
- What to do after a missed sales quarterFind which part of the funnel failed before you change anything. Each cause has its own fix.
GTM engineering
- What is a GTM engineer?The person who builds the systems behind sales and marketing, including the AI agents.
- How much does a GTM engineer cost?About $159,000 median base salary in the US, before everything else a hire costs.
- GTM engineering vs RevOps: what's the difference?RevOps runs the revenue engine. GTM engineering builds new parts for it.
CRM trends
- Agentforce vs HubSpot Breeze: which CRM agents should you use?Each runs on its own CRM. The bigger question is who chooses, sets up and runs the agents.
- What is an AI-native CRM?CRMs where agents keep the records, not people. How they differ, and when switching makes sense.
- How to run a CRM migration without losing your pipelineClean first, map everything, cut over at a clean date, then check deal by deal.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.