ICP mapper: an AI agent that finds the accounts that look most like your best customers
The ICP mapper studies your best customers and writes down what they have in common: industry, size, tools, growth and how they bought. It then searches your market for companies that match, ranks them by fit and adds them to your CRM with the reasons. Your team reviews the profile and the list before anyone works it.
We design every agent around how you sell. This page shows our starting design for this one.
- When it runs
- Once at the start, then every month to add new matches and drop companies that no longer fit.
- Works in
- Your CRM's won and lost deals, a company-data provider and your CRM's account records.
- Waits for a person
- The ICP itself. Your team signs off the profile before the agent builds lists from it.
- How you know it works
- Win rate and deal size on the accounts it ranks highest, compared with the rest of your pipeline.
What it does
- Pulls your won and lost deals from the CRM, with deal size, sales cycle and who took part.
- Finds what your best customers share, such as industry, headcount, funding stage, tech stack and the role that signed.
- Writes the ICP as a short set of rules your team can read and argue with.
- Searches your company-data provider for accounts that match, and scores each one against the rules.
- Adds the top matches to your CRM as target accounts, with the score and the reasons, and flags any your team already owns.
What it hands your team
Draft ICP from your last 40 won deals
- Industry
- Logistics and supply-chain software: 31 of the 40 wins.
- Size
- 100 to 500 employees. These deals closed three weeks faster than your average.
- Signal
- Runs Salesforce and hired a RevOps lead in the past year.
- Matches
- 212 accounts in your market: 38 already in your CRM and 174 new.
Example output. The companies and people are made up.
Questions about the ICP mapper agent
How is this different from a TAM list from a data provider?
A data provider sells you every company that fits a filter. The ICP mapper starts from your own wins, so the rules describe who buys from you, and it explains every score. It uses the data provider to find the companies.
What if we have a handful of customers?
With a handful of wins, the patterns are thin. We combine them with your team's judgement and the deals you lost, and your operator tightens the profile as you win more.
How often does the ICP change?
Your operator checks it against new wins and losses each quarter. The agent re-ranks accounts every month.
More agents for market and signals
- Hiring signalsFlags companies hiring for the roles that tend to come before a purchase.
- Funding watchCatches new funding rounds at accounts in your ICP.
- Champion trackerFlags when a past buyer starts a new role somewhere in your ICP.
- Competitor watchTracks competitors' pricing, launches and messaging changes.
- Tech-stack changeSpots accounts adopting or dropping the tools you work with.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.