Competitor watch: an AI agent that tracks your competitors' pricing, launches and messaging
Competitor watch checks your competitors' websites, pricing pages, product updates and reviews every week. It tells your team what changed and which of your open deals it affects, then drafts updates to the battlecards or pages that need them. Your team approves the updates.
We design every agent around how you sell. This page shows our starting design for this one.
- When it runs
- Every week, with a same-day alert when a competitor changes its pricing.
- Works in
- Competitors' public websites, review sites and the news, plus your battlecards, CRM and Slack or Microsoft Teams.
- Waits for a person
- Changes to battlecards, sales content or your website.
- How you know it works
- Changes caught, battlecards kept current, and your win rate against each competitor.
What it does
- Agrees the competitor list and the pages to watch with you: pricing, product updates, careers pages and review sites.
- Checks those pages each week and compares them with the week before.
- Sums up what changed in plain words and drops cosmetic edits.
- Checks your CRM for open deals that involve that competitor, so the reps on those deals hear first.
- Drafts updates to the battlecard or comparison page affected, for your team to approve.
What it hands your team
This week's competitor summary
- Pricing
- Competitor A added a free plan for teams of up to five users.
- Product
- Competitor B launched a Salesforce integration.
- Your deals
- Four open deals list Competitor B. The agent has alerted their reps.
- Drafted
- A battlecard update for Competitor B, waiting for approval.
Example output. The companies and people are made up.
Questions about the competitor watch agent
Does it use anything other than public information?
No. It reads public pages, review sites and the news, plus what your own reps log in the CRM about competitors.
How is this different from a website-change monitor?
A change monitor tells you a page changed. Competitor watch tells you what changed, whether it matters, which of your deals it affects and what to update.
Who gets the summary?
Whoever you choose. Sales, marketing and product leads can each get the parts that affect them.
More agents for market and signals
- ICP mapperFinds the accounts that look most like your best customers.
- Hiring signalsFlags companies hiring for the roles that tend to come before a purchase.
- Funding watchCatches new funding rounds at accounts in your ICP.
- Champion trackerFlags when a past buyer starts a new role somewhere in your ICP.
- Tech-stack changeSpots accounts adopting or dropping the tools you work with.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.