Champion tracker: an AI agent that tells you when a past buyer starts a new job
The champion tracker watches the people who bought from you or backed you in a deal. When one of them moves to a company that fits your ICP, it tells the right rep, writes a short brief on the new company and drafts a warm note. A person approves the note before it goes.
We design every agent around how you sell. This page shows our starting design for this one.
- When it runs
- Every day, checking your list of champions and past users for job changes.
- Works in
- Your CRM and a job-change data provider you choose or already pay for.
- Waits for a person
- The outreach email. Alerts and briefs go to your team only.
- How you know it works
- Champions tracked, moves caught, meetings booked from those moves, and pipeline created.
What it does
- Builds the list of people worth tracking from your CRM: buyers, champions, power users and contacts from lost deals who liked you.
- Checks for job changes through your data provider and confirms the new company and role.
- Scores the new company against your ICP and skips moves that don't fit.
- Creates or updates the contact and account in your CRM and assigns an owner.
- Drafts a short note that mentions your history with the person, for the owner to approve.
What it hands your team
Jordan Kim, until last month Head of Sales at Lumen
- New role
- VP Sales at Harbor Health. 300 employees, runs HubSpot, hiring six account executives.
- History
- Bought from you at Lumen in 2024 and gave a reference call in March.
- Next
- Assigned to Alex (healthcare). The agent has drafted a warm note, waiting for approval.
Example output. The companies and people are made up.
Questions about the champion tracker agent
Why track champions at all?
Someone who has already bought from you knows what you do and can vouch for it inside their new company. A note to them is a warm conversation, where most outbound starts cold.
Where does the job-change data come from?
From a data provider you choose or already pay for. We connect it and check the matches. You pay the licence to the provider.
Can it track customers who churned?
Yes, with a different note. You decide who's on the list.
More agents for market and signals
- ICP mapperFinds the accounts that look most like your best customers.
- Hiring signalsFlags companies hiring for the roles that tend to come before a purchase.
- Funding watchCatches new funding rounds at accounts in your ICP.
- Competitor watchTracks competitors' pricing, launches and messaging changes.
- Tech-stack changeSpots accounts adopting or dropping the tools you work with.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.