Website visitor follow-up: an AI agent that matches visiting companies to your ICP and drafts the next step
Website visitor follow-up looks at the companies visiting your website. When one fits your ICP and shows real interest, such as several visits to your pricing page, it checks your CRM, tells the account owner what they looked at and drafts a next step. The owner approves any email before it goes.
We design every agent around how you sell. This page shows our starting design for this one.
- When it runs
- Every day, and within the hour for high-intent visits such as the pricing page.
- Works in
- A visitor-identification tool you choose, your website analytics and your CRM.
- Waits for a person
- Every email. Visit alerts go to your team only.
- How you know it works
- Visits matched, meetings booked from them, and how fast owners act on high-intent visits.
What it does
- Collects company-level visits from your visitor-identification tool.
- Drops visits from companies outside your ICP, from competitors and from customers logging in to your product.
- Scores the rest by which pages they looked at and how many times they came back.
- Checks your CRM for an owner, an open deal or a past conversation.
- Alerts the owner and drafts a next step that fits the history, from a first email to a note to an existing contact.
What it hands your team
Harbor Health visited your pricing page three times this week
- Pages
- Pricing, the Salesforce integration page and two case studies.
- In your CRM
- No open deal. Jordan Kim, a contact from a past customer, works there now.
- Next
- Owner alerted. The agent has drafted a note to Jordan, waiting for approval.
Example output. The companies and people are made up.
Questions about the website visitor follow-up agent
Can it tell which person visited?
Visitor-identification tools match most visits to a company, and a few to a person. The agent works at company level and uses your CRM to find the right contact, so it doesn't guess who browsed.
Won't prospects find it intrusive?
The email doesn't mention the visit. The visit gives the owner a reason to reach out now and a relevant angle, and a person approves every message.
Which visitor-identification tool do you use?
The one you already have, or one we recommend for your market. You pay its licence.
More agents for pipeline generation
- Account researcherWrites a one-page brief on any target account.
- Lookalike finderBuilds lists of companies that resemble your last ten wins.
- List enricherAdds contacts, titles and company data, checked against your CRM.
- Outbound drafterDrafts first-touch emails grounded in each account's real situation.
- Event follow-upTurns attendee lists into personal follow-ups within a day.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.