SEO refresher: an AI agent that finds pages losing traffic and drafts updates
The SEO refresher finds pages on your site that are losing search traffic or rankings. For each one it works out why, such as outdated facts, a stronger competitor page or a change in what searchers want, and drafts the update: new sections, current numbers, a better title or new internal links. Your team approves the changes before they go live.
We design every agent around how you sell. This page shows our starting design for this one.
- When it runs
- Every month, with a weekly check on your most important pages.
- Works in
- Google Search Console, your analytics, your CMS, and an SEO tool if you have one.
- Waits for a person
- Every change to your website.
- How you know it works
- Traffic and rankings recovered on refreshed pages, and the leads those pages bring in.
What it does
- Compares each page's search traffic and rankings with earlier months to find the ones falling.
- Checks what now ranks above you for the same searches and what those pages cover.
- Finds what's out of date on your page, such as old numbers, screenshots, pricing or advice.
- Writes the update as a draft in your CMS, with a note on what it changed and why.
- Tracks the page after your team publishes the update, and reports whether it recovered.
What it hands your team
Your guide to lead routing: traffic down 41% since April
- Why
- Two competitor guides now cover round-robin and territory rules, and yours doesn't. Your screenshots show an old version of Salesforce.
- Draft
- A new section comparing round-robin with rules-based routing, new screenshots and a sharper title.
- Status
- Draft in your CMS, waiting for marketing's approval.
Example output. The companies and people are made up.
Questions about the SEO refresher agent
How is this different from an SEO tool's alerts?
An SEO tool shows you which pages dropped. The refresher works out why, drafts the fix in your CMS and checks afterwards whether it worked.
Will it rewrite our pages in an AI voice?
It edits the parts that need it, keeps the rest and follows your style guide. Your team approves every change.
Does it help with AI search too?
Yes. Clear, current pages help in both. It pairs with AI search watch, which tracks whether AI assistants name you.
More agents for marketing
- Content producerTurns calls, notes and expertise into posts, articles and emails.
- RepurposerTurns one webinar into a month of content.
- AI search watchTracks how ChatGPT and Perplexity describe you, and drafts fixes.
- Campaign reporterSums up what each campaign produced, in plain language.
- ABM coordinatorLines up ads, emails and sales touches on your target accounts.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.