Repurposer: an AI agent that turns one webinar into a month of content
The repurposer takes one long piece, such as a webinar, podcast, keynote or report, and turns it into a set of shorter ones: LinkedIn posts, a blog article, email copy and clip suggestions with timestamps. Each piece points back to the original. Your team approves the set and the schedule.
We design every agent around how you sell. This page shows our starting design for this one.
- When it runs
- After each webinar, podcast episode or long article.
- Works in
- Your recording or transcript, your CMS, your email tool and your social scheduler.
- Waits for a person
- Every piece, before anyone schedules it.
- How you know it works
- Pieces made from each source, engagement, and the registrations or leads they bring in.
What it does
- Reads the transcript or document and finds the strongest points, stories and numbers.
- Plans a set of pieces across your channels, spread over the following weeks.
- Drafts each piece in the right format and length for its channel.
- Suggests start and end times for video or audio clips, with a caption for each.
- Sends the set for approval and schedules what your team approves.
What it hands your team
From your 45-minute webinar on lead routing
- Posts
- Eight LinkedIn posts, one per key point.
- Article
- A 1,200-word blog post built around the main framework.
- Emails
- A recap for attendees and a shorter one for people who registered but missed it.
- Clips
- Five clip suggestions with timestamps and captions.
Example output. The companies and people are made up.
Questions about the repurposer agent
Does it edit the video too?
It suggests the clips with exact timestamps and captions. Your team or editor cuts them, or a video tool cuts them from those timestamps.
Will every piece say the same thing?
No. Each piece takes a different point or story from the source, and the plan spreads them out so your audience sees something new each time.
Which sources work best?
Anything with substance and a clear point of view: webinars, podcasts, customer talks and research reports. A thin source gives the agent little to work with.
More agents for marketing
- Content producerTurns calls, notes and expertise into posts, articles and emails.
- AI search watchTracks how ChatGPT and Perplexity describe you, and drafts fixes.
- SEO refresherFinds pages losing traffic and drafts updates.
- Campaign reporterSums up what each campaign produced, in plain language.
- ABM coordinatorLines up ads, emails and sales touches on your target accounts.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.