Campaign reporter: an AI agent that sums up what each campaign produced, in plain language
The campaign reporter pulls the results of each campaign from your ad platforms, email tool, website analytics and CRM, and writes a plain-language summary: what you spent, the leads, meetings and pipeline it produced, and what worked. Marketing leaders get the answer without building the report.
We design every agent around how you sell. This page shows our starting design for this one.
- When it runs
- Every week while a campaign runs, plus a final report when it ends.
- Works in
- Google Ads, LinkedIn Ads, Meta, your email tool, website analytics and your CRM.
- Waits for a person
- None. Reports go to the people you choose.
- How you know it works
- Hours saved on reporting, and whether the campaign numbers match your CRM.
What it does
- Collects each campaign's spend, clicks and conversions across your ad and email tools.
- Follows those leads into your CRM to see which became meetings, pipeline and revenue.
- Compares the results with the campaign's goals and with past campaigns.
- Writes a one-page summary: what happened, what worked, what didn't and what to change.
- Sends it to the people you choose and keeps a running record of every campaign.
What it hands your team
Third-quarter LinkedIn campaign: logistics operations leaders
- Spend
- $18,400 over six weeks.
- Produced
- 212 leads, 31 meetings, $410,000 of pipeline and two deals won so far.
- What worked
- The cost calculator ad brought in 70% of the meetings, at half the cost per meeting of the other ads.
- Change
- Move the remaining budget to the calculator ad and pause the video ads.
Example output. The companies and people are made up.
Questions about the campaign reporter agent
How does it connect ad clicks to revenue?
It follows each lead from the ad or email into your CRM and on to meetings, pipeline and closed deals. For a multi-touch view, it pairs with the attribution agent.
Our data is messy. Will it still work?
It reports what it can trace and lists what it can't, such as leads with no source. The CRM janitor and attribution agents can close those gaps.
Can it compare campaigns?
Yes. It keeps a record of every campaign, so you can compare cost per meeting or pipeline across channels and quarters.
More agents for marketing
- Content producerTurns calls, notes and expertise into posts, articles and emails.
- RepurposerTurns one webinar into a month of content.
- AI search watchTracks how ChatGPT and Perplexity describe you, and drafts fixes.
- SEO refresherFinds pages losing traffic and drafts updates.
- ABM coordinatorLines up ads, emails and sales touches on your target accounts.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.