ABM coordinator: an AI agent that lines up ads, emails and sales touches on your target accounts
The ABM coordinator runs account-based programs across marketing and sales. For each target account it lines up the ads, emails, content and sales touches in the right order, tracks who engages, and tells the account's rep when the account warms up. Your team approves the plan and every message to a person.
We design every agent around how you sell. This page shows our starting design for this one.
- When it runs
- Every day while an ABM program runs.
- Works in
- Your CRM, LinkedIn Ads or another ad platform, your email tool, website analytics and visitor identification.
- Waits for a person
- The program plan, the ad creative and every email. Engagement alerts go to your team only.
- How you know it works
- Engagement per target account, meetings booked, and pipeline from target accounts.
What it does
- Takes your target account list and groups the accounts by industry, stage or need.
- Builds a plan for each group: which ads, emails, content and sales touches, and in what order.
- Launches the approved pieces in your ad and email tools and tracks engagement account by account.
- Scores each account's engagement from ad clicks, site visits, email replies and content views.
- Tells the rep when an account crosses the line you set, with what its people engaged with.
What it hands your team
ABM program: 40 regional carriers, week three
- Engaged
- 12 accounts clicked the ads, and five visited the pricing page.
- Warm
- Northwind Logistics: three people engaged, and one asked a question in the website chat.
- Next
- The agent alerted the rep and drafted a personal email to the person who asked, waiting for approval.
Example output. The companies and people are made up.
Questions about the ABM coordinator agent
Do we need an ABM platform?
No. The coordinator works across the ad, email and CRM tools you already have. If you own an ABM platform, it can use that instead.
How many accounts can it handle?
As many as your reps can follow up. A program works best when reps can act on every warm account, so we size it to your team.
Who decides the target accounts?
You do. The ICP mapper and lookalike finder can suggest them, and your team signs off the list.
More agents for marketing
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- AI search watchTracks how ChatGPT and Perplexity describe you, and drafts fixes.
- SEO refresherFinds pages losing traffic and drafts updates.
- Campaign reporterSums up what each campaign produced, in plain language.
What should your team stop doing by hand?
Tell us in a line or two. We'll send a free plan of where agents fit and what to build first, within 5 business days.